Write the piece of content that you were searching for, when you started your journey
Life is a game of interests. People won't read your content because you published it. They'll read your content because they find something useful/valuable in it. Cater to the interest of your target audience.
Things you should NOT do while writing blogs/articles: 1) Rely heavily on Grammar checker tools. 2)Using too many 'Buzzwords' in the headline. 3)Finishing the blog abruptly without giving a conclusion or CTA. 4)Using only one medium to research.