Do you know those times when you can't think of any ideas, no matter how hard you try? Yes, I know how it feels. It's so frustrating that I can think of so many content ideas so quickly for my clients and others who come to me for suggestions. ⬇️

That Creator's urge of getting on every new platform when you get to hear about it. 😅

Progress looks like: Solving 8-10 case studies with whatever frameworks you know of ⬇️ Analyzing those cases & re-solving them in the most ideal way ⬇️ Tweaking your frameworks and approach accordingly ⬇️ Repeat Do you want more similar examples of progress?

Day 8: Profits come from two things: Increasing the prices OR increasing the volumes. Increasing the prices is not always a good strategy because your competitor can take some of your customers with reduced pricing. So we have to ultimately rely on increasing volumes. Thread:

Day 7: Two most important factors to consider in the Marketplace: 1. Who will give you additional volumes? 2. What is stopping you from achieving the volumes? Both these factors keep changing as the brand moves along the Product-Life-Cycle curve.

Day 6: Combinations of Communication Mix changes at different stages of Product-life-Cycle (PLC) 1. Launch: All feasible elements & activities 2. Early growth: Ads + Interactive + Social + Experiential 3. Rapid growth: Ads + Interactive + Social + Experiential + Sales Promotions

Day 5: Pillars of Marketing Communication 1. Advertising 2. Sales Promotions 3. Direct/Interactive Marketing 4. Personal Selling 5. Experiential Marketing 6. Publicity & Marketing PR 7. Packaging, Retail (POP & Merchandising), Word-of-Mouth

Day 4: Dec 18 Marketing 101: If distributors can directly reach out to retailers, why do they need Wholesalers? Distributor are not available 24/7. Wholesalers are the go-to for sporadic demand Wholesalers also serve Rural & remote markets where distributors can't go directly.

Day 3: 17/12/21 #marketing 17 email marketing best practices: 1. Build your own list 2. Simple subscribing process 3. Create an onboarding campaign 4. Write engaging emails 5. Give them compelling reasons to click 6. Experiment with timing & frequency 7. Plan ahead Contd.

Learned these Storytelling principles: - Clear purpose - Define Audience - Establish Structure - Add emotions - Make it novel - Include contrasts - Eliminate reality - Keep it simple - Involve the community - Make it sharable - Draft quickly, but edit slowly #marketing